Brand Identity & Message
Brand Values: challenge beauty standards and proudly advocate for inclusion and diversity through products not limited by race, gender, or identity
Target User: people age 17 to 22, who enjoy punk music, and are active with social and political issues
The brand celebrates differences between people, and wants its customer base to feel strong and fearless when expressing themselves.
PACKAGING
Repeating Elements
Front
Brand name
Intersecting pink lines
Product name
Cropped brand imagery
Side
Slanted, repeated brand slogan “Be Bold, Be You”
Top
Product shade
Brand slogan
BRAND BOOK
BRAND DEVELOPMENT AND GUIDELINES
