ORIGINAL APP DESIGN
Designing end-to-end user journey within a mobile platform
INSIGHTS FROM USER INTERVIEWS:
Details & nuance can be hard to remember
Workarounds are used to find information
Tarot is primarily about introspection
Skills/Tools
Figma, Wireframing
Role
UI/UX design, user research, market research
Duration
10 weeks
Team
Lila Ward (solo project)
MY DESIGN GOALS:
Increase accessibility of information and facilitate learning
Transform self reflection into an engaging and intuitive practice
Develop a sense of community within the app
Written brainstorming
Competitor breakdown
Wireframing (low and mid fidelity)
Ideation
Create account
Nav bar walkthrough
Onboarding
User stats & analysis
Daily horoscope
Home Page
App used alongside physical card deck
Prompted steps
Easy to navigate
User reflection encouraged
Tarot Reading
Associate feelings with color
App-generated words
Data saved
User Reflection
Informative and directed
Prompted steps
Guided Setup
Guides & articles
Important information
History
Learn
Community
Forums & polls
Anonymous avatars
Encourage connection
User stats breakdown
Analyze trends over time
Saved readings