Concept2 site redesign

CONCEPT2 WEBSITE CASE STUDY

Improving user experience through interface design

THE PROBLEM:

Information overload led to important features/information becoming lost and overwhelmed users.

Inconsistent design systems challenged hard-won associations with authority and trustworthiness.

Skills/tools used

Figma, Wireframing, Competitive analysis,
User research

My role

UI/UX design, user research

Duration

6 weeks

Team

Lila Ward
Haley G (secondary UX designer)

MY DESIGN GOALS:

Highlight key features and supplemental resources

Streamline information hierarchy

Create design consistency between site pages that supports the brand image

Homepage

Developed brand authority and voice through imagery and messaging
Promoted purchasing action and informational articles
Encouraged joining the online community and additional social resources
Made the “workout of the day” readily available

Product Page

Assigned high visual weight to purchase buttons
Highlighted user testimonials
Organized product information into easy-to-read cards
Incorporated location-based services to increase ease of accessing trial equipment before purchase
Promoted educational articles about product benefits and accessibility

Workout of the Day

Highlighted daily workout and created associated tags
Promoted sign up for additional offered features
Encouraged community participation through a variety of challenges
Created an archive of past workouts including the date, their tags, and user ratings

Research & Design Process

Competitive/Comparative Analysis

Does the site reflect a consistent brand identity? How does the site influence brand/product perception?
How does the site establish authority in the industry? Does the site create a sense of trust within the user?
Can the user easily find information they’re looking for? Is there a clear path to information?
Is each user type segmented within the experience? Is the experience tailored to differentiated users?
How intuitive is the use of the site? How easily can users manage their own journey? Can users remedy an issue?
How present is the brand on social media? How do users choose to engage with the brand? Is the brand responsive to user engagement?

*Each circle’s shading represents the extent to which each brand fulfills each category. The blue circles identify the category leader among the examined brands.