ESTEE LAUDER CREATIVE INTERN (NYC)
Collaborating with design and marketing stakeholders
1) Create disruptive, playful makeup fixtures that will grab attention of the brand customer and invite interaction with the products.
2) Apply and modify graphics from global brand direction to documents for production of 2024 MAC launch unit for Valentine’s Day and Lunar New Year
MY TASKS:
Skills/Tools
Rhino, Adobe Illustrator, Adobe Indesign, Computer rendering
Role
Visual merchandising design, Corporate communications, Graphic production
Duration
10 weeks
Team
Retail Design & Development Center (North America)
Project 1: VM Countertop Units
I modeled the structures using Rhino CAD software. Graphic elements were made using Adobe Illustrator. I used Rhino’s built-in rendering functions to generate the renderings.
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Create disruptive, playful makeup fixtures that will grab attention of the brand customer and invite interaction with the products.
The units should be on brand, and have room for visual & written storytelling that capture the inspiration of the products.
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2 temporary countertop units to hold product testers
Unit 1: Lip
Lipstick (24 shades)
Lip Balm (8 shades)
Lip Liner (8 shades)Unit 2: Face, Cheek, Eye
Stay Tuned Liquid Foundation (24 shades)
Plantscription Liquid Foundation (8 shades)
Concealer (4 shades)
Pressed Powder (1 shade)
Refining Powder (6 shades)Powder Blush (4 shades)
Gel Blush (2 shades)Ginzing Mascara (1 shade)
Lash Primer (1 shade)
Fringe Benefits Mascara (2 shades)
Eye Shadow (6 shades)
Eye Lining Pencil (8 shades) -
Use sustainable materials when possible
Size constraints
W: 24in
L: 10in
H: 18in
Concept 1
Simple structure
Attention grabbed from graphics
Research
Vibrant nature imagery
Make use of model photography
Recycled materials
Exploration
Ideation
Concept 2
Organic structure
Multi-level
Rounded edges
Research
Subtle nature imagery
Simple graphics
Natural materials
Exploration
Ideation
Concept 3
Dynamic structure
Multi-level
Variety of product orientations
Research
Simple, but vibrant
Color inspiration from nature and product shades
Exploration
Ideation
Project 2: Graphic Production
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2024 MAC launch unit for Valentine’s Day and Lunar New Year
Apply and modify graphics from global brand direction to the approved typesafety
Apply correct SRPs for each product/language variant
Create routing master and release approved art for production
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US English (single language)
US Spanish (dual language)
US Chinese (dual Language)
Canada English (single language)
Canada French (single language)
Canada Chinese (dual language)
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Took the graphics direction, recommended placement, and text provided by the global MAC brand and applied it to the engineered typesafety document.
Compiled all language variants into a single document
Handled communications with global brand reps
Routed documents for approval and made necessary edits
