Delighting customers with visual designs

VERITIV PACKAGING DESIGN INTERN (ATL)

1) Worked closely with the design and engineering teams to produce creative packaging concepts for brands across a variety of markets

2) Produced graphic designs within brand guidelines and stakeholder assets for stakeholders based on their goals and input

3) Supported the packaging team by creating 10+ pitch decks to win clients, and touched projects for 29 brands

MY TASKS

Skills/Tools

Adobe Illustrator, Adobe Indesign, Artios, concepting, market research, branding

Graphic design, Collaborative brainstorming, Pitch deck development, Concept presentations, Graphic production

Role

Duration

1 year

Team

Vine creative team (internal design agency)

Some of the brands I worked with:

*** Because of NDA restrictions and production timelines, not all of my work can be posted. Below is a sample of my work at Veritiv ***

Product Display for Mom Water

In-store display unit

Collaborative brainstorming/ideating

Structural designs for the boxes were done by my colleague William Faulkner. The dinosaur and tree graphic assets were provided by the company.

Dino Bars packaging

Concept 1

  • One-sided print

  • Printed, branded tape

  • Simple graphics

Concept 2

  • Double-sided print

  • Eye-catching graphics

  • Designated space for messaging

Homeland Baking packaging refresh

Existing brand assets were provided.

  • Difficulty reading text

  • Lacking strong hierarchy

  • Gets lost among competition on store shelves

Original 5ct. packaging:

  • Simplified text

  • Defined hierarchy

  • Flavor shown using color

Concept 1:

  • Stronger use of color to build brand recognition

  • Adjusted icon usage

Concept 2:

PDQ Concepts

Sketched structural concepts were done by my colleague William Faulkner.

  • Seal end folding carton with tear away area; glued

  • Heavy chipboard

  • Clean graphics, building brand recognition

Concept 1:

Concept 2:

  • Glued RSC style container with tear away area

  • E flute

  • Eye catching graphics, emphasis on flavor

  • RETT style container with tear away lid

  • E flute

  • Product photography

  • Color ribbon showing flavor around sides

Concept 3:

Energy by Evelyn

Emerging brand open to creative ideas for identity, packaging, and messaging.