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Building the Business

I created MasksATL to provide security during the Covid-19 pandemic through the production of protective face masks.

Target Customer: affluent, urban consumers who actively stay up-to-date with the news

Marketing: Word-of-mouth, Facebook, and neighborhood community app NextDoor

Over 900 masks sold across 8 states

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RESEARCH & CONSTRUCTION

How can you craft masks to meet both the functional needs of virus protection, but still be aesthetically pleasing to its users?

At the time, Americans were not used to wearing masks in public. Making masks that matched their wardrobe seemed like a vital way to ensure that people would protect themselves. Every mask sold is made-to-order, which allowed me to customize each mask according to specific needs - for people with hearing aids for example.

Patterning

Prototyped and modified mask patterns from China. Created six different sizes, to accommodate varied face, nose, and ear sizes. To create a snug fit across the bridge of the nose, I crafted a metal nosepiece from 3-inch pieces of wire, which I shaped using pliers. For the ear bands I adapted cotton twill tape, hair elastics, and headbands.

When pre-fab materials became readily available again, I replaced the nosepieces with aluminum nosepieces and elastic bands I purchased from various sources (the same materials used by medical supply companies). In addition to the two layers of fabric, I added an option of a built-in, flexible HEPA-style, lab-tested filter material.

CUSTOMER FEEDBACK

 
Fashionable, functional and comfortable - there are perfect options for all ages.
— Stephanie F.
 
These are extremely well-made professionally-made masks. The filters are beautifully and neatly woven into the fabric. The color/fabric options are numerous and lovely. Highly recommend these masks!
— Elizabeth G.
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These are by far the best fit for when you need to keep it on for more than a few minutes. And I love that they have the extra filter inside offering extra protection.
— Cris K.
Their fit is snug so I feel like they offer us protection, they wash well, and retained their shape even after drying. And best of all, the fabrics were so nice and the mask itself stylish enough (for a mask) that my teenagers agreed to wear them!
— Michelle S.